How to Write SEO Friendly Articles

Writing articles is just not enough, when you are aiming at higher ranks in Google. You must know the tricks of how to write SEO friendly articles to perform well in Google. SEO friendly articles ultimately contribute to the optimization of your website. This is one reason why most companies and organizations go for article marketing, exploiting its potential to get higher ranks in Google. Whether you post articles in your company blog or article directories, a well-written article will never let you down when it comes to SEO.

So, how to write SEO friendly articles? Well, let’s have a look…

Tips to write SEO Friendly Articles:

Topic: It is very important to decide on a topic you want to write on. Remember, the only reason people read your articles is because they expect some new information from your write- up.  Select a subject, which would be informative, as well as an interesting read.

Original Content: Your content has to be original if you are looking for a better ranking on Google. Do not just copy and paste articles from the web. This will not only destroy your reputation but also your website. Google will mark you as spam!

Title: Title reflects what your article is all about and it is the most important aspect of SEO. Make sure you select an appropriate one for your article. Following are few pointers you must keep in mind before deciding on a title for your write-up.

• Make sure, the title doesn’t have more than 5 to 7 words and 65 characters.
• Use relevant words or phrases, which you think, readers use the most to search information relevant to your article. For example: An article about SEO can have titles like ‘SEO Tips’ or ’Tips for SEO’.
• Use the primary keyword in your title. That is, if your article is about SEO, your title must have the word SEO in it. However, don’t overdo it. Do not repeat the keyword more than once in the title.
• Keep the title original and crisp.
• Avoid using special characters in your title.

Description:  Your content must have a description, summarizing the content. This is the part, which attracts readers to your article. Let’s have a look at a few pointers, which can help you to write proper descriptions for your articles.

• Make sure the description is relevant and interesting enough to invite users to read on.
• Description should not be more than 3 to 4 sentences and must have the primary keyword in it.
• You may pick up sentences from your article use it in the description. However, it’s always works better if you write it anew.
• Do not include company name or any personal information in the description part and neither do add the title in it.
• Avoid using ‘all caps’ or special characters in the description section.

Content: What is it about your article that will interest the readers? Well, nothing works better than original content for your article. Also, try to write articles that will be of some use to the users. If it’s an informative article, keep the word limit upto 500 to 600. Writing long articles doesn’t make sense because users tend to have very little patience to read much. Short and crisp write up is the way to go.

As mentioned earlier, Internet users have very little patience and with so many options for a good read, they tend to drift away from your article. So try to keep your write-up lucid and simple. Avoid using bombastic words or long complicated sentences. Use the main keyword of your article atleast 3 to 4 times throughout the article. Do not copy from the web, and publish original content.

Subheading:  Adding subheadings to your article is a great way to keep the users interested in your site. This not only makes the article comprehensible but also descriptive. Each subheading should represent the idea present in the following paragraph.

Links: While submitting articles to directories, you may want to put external links in the write-up to direct readers to your website. However, make sure, you do not put more than one or two links in a single article. As for posting in your company blog or personal blog is concerned, there is no need to post links separately.

Polls: Polls and voting are a great way to popularize your article with the readers. The reason being, users love to express themselves and share their preferences with others. And your article will be the platform for them to do so.

Images and Videos: Images and videos are a great way to bring your article in the limelight. Images and videos must be relevant and add value to the article.

Proofreading: Last but not the least, whatever you write, do not forget to proofread it before uploading. Make sure there are no grammatical errors or spelling mistakes.  

Surviving the Race called E-commerce

How convenient is it to shop with just a few clicks of mouse! And, easier is to find hundreds of alternatives and options for e-stores. The competition has gotten real tough for the online businesses now, with more and more companies joining the race. The challenge is to attract new buyers, while retaining the previous ones.

Online shoppers have little patience, million options, and indefinite access when it comes to e-commerce.  To be a portal, where consumers end their search for online vendors, all you have to do is understand the rules of the game, stick to it, and keep the users interested in your site. Here are few tips, which can help you keep your e-commerce site popular with the users.

Innovate:

Why do you need to innovate with your e-commerce portal? Simple, to hold back users on your webpage longer than usual. And how do you do that? Well, even a small change in your website is not bad to start with. Make it a point to revamp your website on regular intervals, say in every 3 months! From design, to presentation, content and merchandizes…all need to be updated and upgraded to spice up the user experience.

Initiate word-of-mouth campaign:

And to do this, you have to encourage group buying on your website. Provide options for buyers to form groups and join like-minded people, interested in the same category of merchandizes available in your webshop, and shop together. This will not only encourage discussions and talks about your products but also get you new user groups, adding to your consumer base.

Limited offers:

Shopaholics love discounts, and when it comes for limited time period, no further effort is required to attract them to your website. You can also announce season sales twice or thrice a year. However, all these sale and discount alerts should be mailed or sms’d to them to add a personal ouch to it.

Flash offers:

Offer free goodies and gifts with selected merchandizes and make it flash on the homepage (and other pages) of your website. This will not only attract attention but also inform the passersby, browsing through your website, about the latest offers going on, thus giving them a reason to register and login.

Personalized shopping experience:

Nothing can please a buyer more than your personalized sales pitch.  Track the buying habits of users on your website and offer them discounts and gifts on similar sections. You can also make your users fill up a form explaining their interests and hobbies. Use this information to promote your products. For example, for a football fan, what can be better offer than a football T-shirt free with purchase over a certain amount!

Create a Market niche:

Unless and until you create a niche, buyers won’t give any particular attention on your products. Highlight and popularize different categories of merchandizes, thus drawing more traffic to your website and encourage online shopping.

Use Social Networks:

The only ‘mantra’ to survive the tough competition is spreading the word, and when it comes to popularizing your business, nothing can work better than social networking sites. Create communities, write blogs, join forums, initiate discussions and stir a conversation. 

IT Outsourcing: Why would you want it?

Considering outsourcing? Well, with offshore outsourcing taking quite a big shape in the recent years, no doubt you too want to make the best use of it. But before you do so, what is it about IT outsourcing that makes it such big deal and why would you want to do it for your company?

Let’s have a look at a few reasons why outsourcing your IT work can be a great way to scale your business and add value to it.

Reasons to go for IT outsourcing services:

• When you have an IT service provider working for you, you can surely count on their long years of experience in respective fields. This not only helps them to tailor the perfect solution for your requirement but also understand the scope of your project perfectly.

• The best thing about IT service providers is the rigorous business process that they follow. They not only keep a strict tab on the project expenditure but also plan a formal budget to manage smooth execution of the project. This not only reduces your overall expenditure but also helps to manage IT efficiently.

• One thing you can be more than sure about outsourcing, is the quality of service. The main reason behind this is the risk of loss that the providers fear. You have to understand, IT service providers are running a business, which demands efficient work force and effective work structure. This is the reason why, the work they deliver is usually of highest quality. Milestone based development module and multiple testing ensures that the final product delivered is bug free. The service provider strives to deliver the best quality service not only because he wants the profit, but also you, as a repeat client.

• Offshore IT service providers keep their technical team updated with the latest technologies ruling the market. Their familiarity with the latest technologies and industry standards help you get the best in industry but ensure that your system is built on the best industry practices to survive tough competitions.

• Once you have outsourced your IT requirements to some offshore service provider, you can relax and focus on major important aspects of your company.  Most of the companies don’t deal with IT effectively, the reason being it is not the core competency for their business. This is the reason why outsourcing is a better alternative for them, as this way their job is taken care of.

• Outsourcing is a great way to gain access to special skills and knowledge related to the field. As mentioned above, IT service providers work with experienced professionals who have the knowledge of latest technologies and industry standards. This practice of the service providers helps them to build teams of specialists according to technical skills, which helps the outsourcing companies in the end.

• Most of the IT service providers offer your 24*7 services. That is you can contact them throughout the day. This not only makes it easier for you to resolve all your IT concerns but also get 24 hours support.

• If you don’t like the way your IT service provider is working, you can change it and go for another one.

With all the positive aspects of offshore outsourcing, there are few risks involved in the process, which can not be ignored at all. Like, you must go for a trustworthy vendor or your business can suffer quite a loss. Here are some common guidelines you should follow before going for any IT service provider.

• To start with, you must be registered with some reliable bidding portal, which is known for its authenticity. Bidding sites are a great platform to get the right provider for your project, and in case of disputes with the providers, be assured; the site authority will take up the matter.

• Once you decide upon a provider, perform a thorough check on his background. Talk to his previous clients and get a feedback on him. Check his previous work samples and status of the projects. Once, you’re convinced of the provider’s skills and authenticity, take matters forward.

• When it comes to project milestones and payment terms, make sure you have documents for every single agreement and all the details of work done and payments made.

• While getting a website or application done for your business or company, make sure no vital information about your organization is passed on to the providers. If you have to give out certain information to get the work done, make sure you have the NDA and confidential agreement signed with the provider.

• Keep regular track of the developments and progresses made in the project.

• Before the project handover, make sure all your requirements are met and all aspects of the project are working perfectly. In case of bugs, get back to the provider and get the problems fixed.

• The last step is the payment. Once the payment has been done, make sure you have a receipt document signed by the provider and that there is no issue pending that needs to be resolved. Full and final settlement is what you must aim for. If you wish to start another project with the provider, make a fresh start. 

Top 3D Games

PC games have come a long way from simple 2D graphics to rich and complicated 3D graphics. With the gaming industry buzzing with the excitement of 3D games, it’s a challenge to settle for the Top 3D games! If all you want is best games for PC, how can you not go for these trendiest and cool 3D games! From 3D games for kids to new 3D games, the choice is huge as you look forward to a unique gaming experience. 

I have tried to list Top 10 3D games for you to choose from. Some of these games are new, and some are ruling the market for quite some time now. All these PC games have but one thing in common, that is a great graphical interface. The three dimensional characters and background transfer you completely to the world of virtual reality, which can keep you involved for days. However, you must have a 3D gaming set-up to play these games.

Prince of Persia

An all time favorite. Old but tops the popularity charts till date. From the texture to the graphics, there is a lot more to the game than the fantastic storyline and exciting challenges.  And, watch out for the amazing cinematography. It will just add to the fun of playing this game.

Mass Effect 2

If you’re looking for a new 3D game, I can only suggest you to go for Mass Effect 2. A game to watch out for its amazing cinematography, interesting features, and wonderful graphics. Change your weapons and explore the space on your cool space shuttle…with all the action and adventure, indulge into the sheer excitement of playing this game.

Beowulf

Some may not agree, but the excitement of ruining your enemy and being the leader of your band has its own magic. All action, adventure and thrill, Beowulf takes you to a world of amazing graphics and a fantabulous storyline. 

Lord of the Rings Conquest

One of the best multiplayer games, the game is woven around the plot of ‘Lord of the Rings’ story. The best of this game can only be realized when played on 3D player. The fine graphics and great cinematography is what make this game exceptional. 

Avatar

One of the latest in the market, Avatar is ruling the world of 3D gaming with its amazing graphics and texture. As you must have understood by now, the game follows the storyline of the motion picture ‘Avatar’.  Watch out for the magic land ‘Pandora’ and its people. Must play game for gamers.   

1701 AD

Might be an old one, but it has never failed to excite the gamers. The amazing graphics and rich visuals will make it fun for you to own islands, protect it from enemies, and win territories. Indulge into the fun of it as the game with its lifelike presentation of characters. 

Resident Evil 5

One of the favorites with 3D gamers, the fifth version of Resident Evil works the best on your PC. The amazing storyline and mystery involved with it makes the game a fun experience for gamers.  From scary graphics to amazing visuals, get a copy of this game to enjoy the best. 

Batman Arkham Asylum

One of the best 3D games ever, Batman Arkham Asylum has the best graphics, outstanding visuals, amazing actions and adventures, and a brilliant plot. Some say this game is the best 3D game ever made which involves a superhero. 

Assassins Creed

When your expectation from a 3D game is action, adventure as well as fabulous graphics, just go for Assassins Creed. A brilliant thrilling plot and absorbing graphics will for sure make your day.

World of Warcraft

A must  play game, World of Warcraft is magical. The engrossing plot and breathtaking visuals will take you to a world of action and adventure. Try this out to experience the best of 3D gaming. 

Have other games in mind? Let me know, and don’t forget to attach a screenshot with your post. 

Evolution of 3D games

3D games never fail to surprise me. Such precision and duplication of real life astounds me. From human figures to cars, birds to clouds in the sky…everything seems to be as good as real life characters. From the texture to theme of the games, everything has shaped up a bright future for 3D games and secured its popularity for a long time to come.

3D graphics did not happen in a day…a series of events led to one another and textures were formed. The lights came to life and the shadows added depth to the concept. Let’s have a look at the few major techniques without which, 3D would not have happened.

Techniques leading to 3D graphics:

• 2D Vector Graphics

“Vector: A vector is a point in space defined as the distance from the origin along each axis.”

Every geometrical shape is represented by a group of points…ring any bells? Well, anyone who has studied trigonometry knows that each of these points have X location, which is its horizontal location and Y location, which is its vertical location. These are also known as 2D vectors, which are connected to create shapes.  The first videogame ever created was done like this.

• MIP Mapping:

Simple texture mapping with high-resolution textures inefficiently uses both memory and processing power, and tends to exhibit various problems with shimmering artefacts (see ‘complex filtering’). MIP mapping solves both of these problems by storing a series of scaled-down versions of each texture map, with each successive map being half the size of its parent. When a texture is applied to a polygon, the rasteriser computes how far the pixel is to the camera. This defines which MIP map to use, though several MIP levels are typically used and interpolated between to get smooth transitions. MIP mapping predates the commercial use of GPUs, but the most notable examples occur after the GPU’s introduction, such as Rage Software’s shooter, Incoming. Released in 1998, its fast, smooth 3D was a showcase for GPU-enabled effects.

(Taken from http://bit.ly/bFejCD)

• Texture Mapping

One of the main challenges in rendering 3D graphics is creating surface detail, because representing every little element as coloured, shaded polygons is computationally expensive. Texture mapping is therefore employed to simulate surface detail, a technique that’s fundamentally important to 3D graphics. In its basic form, texture mapping is pasting an image on to a polygon. The process assigns the vertices in a polygon to specific pixels in a 2D image called a texture map. When the polygon is rasterised, the 2D texture coordinates are interpolated to find out which pixel in the texture map (the ‘texel’) matches each screen pixel to map the texture onto the surface of the polygon. Developers had attempted to use texture mapping since the birth of filled 3D polygons, but it wasn’t until Descent was released in 1995 that the process showed its full potential, with a complete 3D environment of walls, floors and in-game objects rendered as fully textured polygons.

(Taken from http://bit.ly/bFejCD)

• Scaled Sprites

In order to match the visual detail and colour featured in 2D games in early 3D worlds, developers looked to sprites. In 2D games these small images would normally be rasterised at full scale on to the screen, but for 3D games they needed to be scaled depending on their distances from the viewpoint. In such systems the sprites representing gameworld objects are placed at vectors – as the image is rasterised, the pixels from the source image are copied multiple times to adjacent pixels or skipped in order to scale the sprite correctly, a process called linear interpolation. It’s a technique made famous by Sega with games like 1985’s Space Harrier, which ran on its now legendary System 16 arcade hardware. Ironically, modern GPUs actually emulate sprites using textured polygons aligned to square up to the camera’s view angle, exactly what Sega was trying to simulate, such as the fronds of leaves on Oblivion’s trees, the ‘sprites’ in Castle Crashers or the smoke from skidding wheels in racers like PGR.

(Taken from http://bit.ly/bFejCD)

• Filled Polygons

While many early wireframe games used vector beam displays, the cathode-ray tube was far more common among displays until LCD and plasma technology came along. CRT displays are raster-based, the image being made up of rows of thousands or millions of coloured pixels. Rendering, or rasterising, polygons on such displays is a process in which the image is ‘painted’, pixel by pixel, as the display scans each pixel on every line of the screen from left to right, top to bottom. By computing the edges of each polygon in each scan line, they can be painted with colour in order for them to appear solid. This is still used today in the core of GPU rasterisers and is part of the family of Bresenham line drawing algorithms, which determine how pixels can represent straight lines. Though its atypical game design prevented it from being a hit, Atari’s I, Robot, released in 1983, is now considered the forefather of the modern 3D videogame, with its use of filled 3D polygons and camera controls.

(Taken from http://bit.ly/bFejCD)

• Gouraud Shading

Though polygons are often employed to represent smoothly contoured shapes, they’re let down by the fact that polygons are inherently angular. Gouraud shading is a technique that blends the gradients of color making up their facets, visually softening them. In the process, each vertex that defines a polygon is given its own colour, with differences between adjacent vertices interpolated during rasterisation, so the shading changes smoothly across the polygon. It’s a method often used alongside basic realtime lighting, which is calculated by computing the angle between the vector of a simple directional light and a polygon’s ‘surface normal’ – that is, the direction its flat face is pointed. The angle is analogous to the amount of light falling on the polygon and shaded accordingly. If the surface normal values between adjacent polygons are averaged, however, you can, in effect, move the surface normals to being ‘vertex normals’, and therefore use Gouraud shading to make lit surfaces look smooth, a process used to great effect by Star Wars: TIE Fighter, released in 1994.

(Taken from http://bit.ly/bFejCD)

• Wireframe 3D

If 2D vector graphics are represented with two numbers for each point on a plane, 3D requires three, with the extra numeral representing depth (the Z location). The mathematics to manipulate and to project them on to a 2D plane have been understood for centuries so, in some ways, 3D games were inevitable once computer hardware became powerful enough to manipulate and display enough 3D points to represent a game world. Released in 1980, Atari’s Battlezone was the first truly 3D videogame. It used a similar vector beam display to that of Spacewar! and, indeed, Atari’s own Asteroids, to show tanks and the battlefield as simple vector outlines. After all, the hardware, even though it featured a custom math co-processor, could only handle a handful of points each frame.

(Taken from http://bit.ly/a3lkoL)

(This article is inspired by http://bit.ly/a3lkoL)